Passion Projects

Passion Projects has been recognised as an ABA100 Winner for Product Excellence in The Australian Brand Awards 2017 for the research and development of {allyouneedislove} multi-mineral green calcium powder. The Australian Brand Award for Product Excellence [PXA] recognises products of exceptional quality offering a point of difference from their competitors.

Passion Projects started with Lynette and Alejandro de la Vega wanting to do something that would make a difference in the world. They have developed a range of products, particularly in areas where consumers are looking for natural healthy solutions to supplement a balanced diet and long term well‐being.

{allyouneedislove} multi-mineral green calcium powder is 100% plant sourced & includes Calcium, Vitamins D, K1 & K2. Passion Projects have made this formula available as a stand-alone product. For their protein powder range, they developed a calcium formulation that would look after muscles and bones at the same time. People who exercise heavily also require higher amounts of calcium, as the process that occurs during exercise actually takes calcium from the bones. Many people are either not eating enough calcium due to dietary restrictions, or they are just not absorbing it correctly. This is where this formula steps in as a necessary addition to diet and exercise.

Vitamin D, K1, K2 & other vitamins and minerals known as co-factors are essential for the proper absorption or assimilation of Calcium.  This combination of co-factors help the body to metabolise and absorb the Calcium and direct it to the areas in the body where its needed, such as the bones and teeth.

The Sea Mineral Complex is derived from red seaweed (algae) – (not from coral or bone) from a clean sustainable harvested area of the Atlantic waters off the coasts of Ireland and Iceland. They have blended the calcium with essential co-factors, which are all naturally sourced: Vitamin D, Vitamin K1 & K2, plus the multi- minerals in the sea complex. These ingredients are organic and carefully selected. At every step of the process of product development, they are concerned with delivering the best quality without compromise.

For this reason, {allyouneedislove} multi-mineral green calcium powder was developed without the need for additives such as cane sugar, fructose, and artificial sweeteners, flavours or colours, gluten, nuts, eggs, soy, dairy, yeast, sodium chloride (salt) GOM’s or fillers, binders, flow agents, stabilizers or preservatives, however great taste is ensured with the addition of natural vanilla and stevia.

For more information on Passion Projects go to

Products can be tangible or intangible and can include but are not limited to manufactured goods, devices, equipment, services, programs and activities from any of the following main product types:

  • Electronics & Communications
  • Home & Garden
  • Beauty & Wellness
  • Fashion & Lifestyle
  • Food & Beverage
  • Sports & Fitness
  • Entertainment & Recreation
  • Travel & Leisure
  • Baby & Children’s products.

Entry is open to all domestic and international brands available in the Australian consumer marketplace.

Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

The Australian Brand Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Brand Awards. Conducted annually and currently in its inaugural year, the awards has been established to honour the most innovative consumer brands by recognising their most innovative consumer products. The program provides a notable opportunity for high-performing organisations which develop innovative consumer products to be acknowledged both nationally and internationally. The Australian Brand Awards are the national chapter and The World Brand Awards are the international chapter. The awards seek to recognise the world’s most innovative consumer brands through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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