The Australian Brand Awards, partner program of the ABA100 Australian Business Awards, have been established to identify, recognise and reward Australia’s most innovative consumer products.

Entry is open to all domestic and international consumer products available to the Australian marketplace. Products can include, but are not limited to, manufactured goods, devices, equipment, services, programs and activities from any of the following product types: Electronics & Communications, Home & Garden, Beauty & Wellness, Fashion & Lifestyle, Food & Beverage, Sports & Fitness, Entertainment & Recreation, Travel & Leisure, Baby & Children’s products.

The Australian Business Awards are an annual all-encompassing awards program which recognises organisations that demonstrate the core values of business innovation, employee engagement, customer satisfaction, experience management, business sustainability, product and technology innovation via a set of comprehensive award categories.