FRANKiE4 Footwear

FRANKiE4 Footwear has been recognised as an ABA100 Winner for Product Excellence in The Australian Brand Awards 2017.
The Australian Brand Award for Product Excellence [PXA] recognises products of exceptional quality offering a point of difference from their competitors.

“My background as a Podiatrist and Physiotherapist enables me to have body mechanics in mind when designing my footwear. I design FRANKiE4’s with the aim to alleviate and prevent heel and arch pain, plantar fasciitis, and forefoot pain. Hidden support in fashionable styles. This achievement provides further motivation to continue to push the barriers and explore innovative and stylish design.”
Caroline McCulloch, Designer & Founder, FRANKiE4
Australian label FRANKiE4 Footwear was created by Podiatrist and Physiotherapist, turned footwear designer, Caroline McCulloch. FRANKiE4 Footwear offers a fashionable option to women who require foot support and cushioning. The result is on trend designs that embodies FRANKiE4’s core strengths as a brand, namely a combination of modern style and innovative design.

The sole, footbed and upper components are integral to the comfort of a FRANKiE4 shoe and have been designed by Caroline, with input from her husband who is also a Podiatrist. With body mechanics in mind, the designs of each of these components are aimed to alleviate and prevent foot pain all without the look of a chunky orthopedic shoe.

FRANKiE4 footwear boasts a biomechanical Functional Footbed. The footbeds are designed to support the foot’s heel and arch and provide cushioning needed for walking on hard surfaces.One of the reasons people suffer from sore feet is that we simply weren’t designed to walk and stand on hard surfaces for extended periods of time. That’s why the Functional Footbeds, combined with specially designed soles, provide a superior level of cushioning.

The FRANKiE4 Soles are designed to provide a great foundation for standing and walking. The soles are dual density polyurethane to provide support and cushioning all whilst being light weight. The design of the soles helps facilitate good foot positioning and biomechanics.

Patented Custom Fit System enables a customer to adjust the width fitting of the shoe without having to buy special wide or narrow shoes. This enables the customer to adjust the shoe specifically to each foot. It allows for women who have one foot bigger than the other to utilise the footbeds as required. For women who suffer from swelling, they can adjust the footbeds as needed to reduce their level of swelling.

FRANKiE4 Footwear is subject to the following testing during the manufacturing stage to ensure quality: sole and shoe flexing; top piece and sole abrasion; leather pup; sole pulling; and heel and sole attachment.

For more information on FRANKiE4 Footwear go to

Products can be tangible or intangible and can include but are not limited to manufactured goods, devices, equipment, services, programs and activities from any of the following main product types:

  • Electronics & Communications
  • Home & Garden
  • Beauty & Wellness
  • Fashion & Lifestyle
  • Food & Beverage
  • Sports & Fitness
  • Entertainment & Recreation
  • Travel & Leisure
  • Baby & Children’s products.

Entry is open to all domestic and international brands available in the Australian consumer marketplace.

Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

The Australian Brand Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Brand Awards. Conducted annually and currently in its inaugural year, the awards has been established to honour the most innovative consumer brands by recognising their most innovative consumer products. The program provides a notable opportunity for high-performing organisations which develop innovative consumer products to be acknowledged both nationally and internationally. The Australian Brand Awards are the national chapter and The World Brand Awards are the international chapter. The awards seek to recognise the world’s most innovative consumer brands through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

Share: Product Excellence Awards

Register for Updates

How to Participate in the Awards

Register to download entry guidelines and receive program updates.
Register for Updates