FRANKiE4 Footwear has been recognised as an ABA100 Winner for Product Excellence in The Australian Brand Awards 2017.
The Australian Brand Award for Product Excellence [PXA] recognises products of exceptional quality offering a point of difference from their competitors.
“My background as a Podiatrist and Physiotherapist enables me to have body mechanics in mind when designing my footwear. I design FRANKiE4’s with the aim to alleviate and prevent heel and arch pain, plantar fasciitis, and forefoot pain. Hidden support in fashionable styles. This achievement provides further motivation to continue to push the barriers and explore innovative and stylish design.”
The sole, footbed and upper components are integral to the comfort of a FRANKiE4 shoe and have been designed by Caroline, with input from her husband who is also a Podiatrist. With body mechanics in mind, the designs of each of these components are aimed to alleviate and prevent foot pain all without the look of a chunky orthopedic shoe.
FRANKiE4 footwear boasts a biomechanical Functional Footbed. The footbeds are designed to support the foot’s heel and arch and provide cushioning needed for walking on hard surfaces.One of the reasons people suffer from sore feet is that we simply weren’t designed to walk and stand on hard surfaces for extended periods of time. That’s why the Functional Footbeds, combined with specially designed soles, provide a superior level of cushioning.
The FRANKiE4 Soles are designed to provide a great foundation for standing and walking. The soles are dual density polyurethane to provide support and cushioning all whilst being light weight. The design of the soles helps facilitate good foot positioning and biomechanics.
Patented Custom Fit System enables a customer to adjust the width fitting of the shoe without having to buy special wide or narrow shoes. This enables the customer to adjust the shoe specifically to each foot. It allows for women who have one foot bigger than the other to utilise the footbeds as required. For women who suffer from swelling, they can adjust the footbeds as needed to reduce their level of swelling.
FRANKiE4 Footwear is subject to the following testing during the manufacturing stage to ensure quality: sole and shoe flexing; top piece and sole abrasion; leather pup; sole pulling; and heel and sole attachment.
For more information on FRANKiE4 Footwear go to frankie4.com.au
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Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.