Grace Loves Lace

Grace Loves Lace has been recognised as an ABA100 Winner for Product Excellence in The Australian Brand Awards 2017.
The Australian Brand Award for Product Excellence [PXA] recognises products of exceptional quality offering a point of difference from their competitors.

“It’s awesome to have been recognised as an ABA100 Winner for Product Excellence in the Australian Brand Awards 2017. I’m very honoured to receive recognition for all the hard work that goes on behind the scenes within our business and our team are so dedicated in every department. To know that all the attention to detail, strategising and business analysing is considered to be of such a high standard really makes me proud. I’ve always been very driven with moving the business forward in every aspect, all the time, never staying stagnant – an approach and the whole team have adopted. It’s incredible to work in a business that makes me so proud and with a team that I adore.”
Megan Ziems, Founder and Creative Director of Grace Loves Lace
Grace Loves Lace launched in 2011, after founder Megan Ziems noticed a massive gap in the International and local bridal market whilst searching for her own wedding gown. The brand captures the elusive mix of femininity and adventure in modern bridal. The collections are purposely designed and constructed to be confidently ordered online; luxurious, made in-house, versatile and comfortable stretch fits, made-to-order.

The GLL philosophy was to offer modern brides what they wanted; luxury, quality, ethical manufacturing, brilliant customer service and designs that would sweep everyone off their feet. The style is understated, natural beauty which is inline with what the gowns feel like to wear; comfortable and completely luxurious.

The team behind Grace are the pioneers of elevated, comfortable and unique bridal design. Every Grace collection is planned and ethically manufactured in-house, in Australia, by a team of uncompromising production staff. The iconic optimistic Australian aesthetic is inherent in all of the dresses.

GLL is an e-boutique selling our collection of wedding gowns, everyday/occasion wear, and accessories. Each product is designed and produced in-house offering a made-to-order service and also carrying ready-to-wear styles to cater for urgent deliveries. GLL delivers worldwide and the designs are carefully designed and constructed to be confidently sold online. For this reason GLL stays away from boning, zips, buttons, stiff and restrictive fabrics and patterns that are not versatile enough for the array of body shapes and sizes that GLL sells to.

Grace Loves Lace ensures an ongoing high-standard to online service from pre-sales through to post-sales. The business has a globally recognised website that responds based on the IP address of each individual customer, ensuring that they are given the best experience based on their location. Grace Loves Lace has recently implemented a global ‘live chat’ function that allows for brides to contact the brand at any time of the day (in their respective location) to gain the information required to move forward with a purchase. The aim of this feature is to ensure global accessibility, increase consumer confidence and ongoing support, and ensure that high level customer service strategies are adhered to.

For more information on Grace Loves Lace go to

Products can be tangible or intangible and can include but are not limited to manufactured goods, devices, equipment, services, programs and activities from any of the following main product types:

  • Electronics & Communications
  • Home & Garden
  • Beauty & Wellness
  • Fashion & Lifestyle
  • Food & Beverage
  • Sports & Fitness
  • Entertainment & Recreation
  • Travel & Leisure
  • Baby & Children’s products.

Entry is open to all domestic and international brands available in the Australian consumer marketplace.

Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

The Australian Brand Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Brand Awards. Conducted annually and currently in its inaugural year, the awards has been established to honour the most innovative consumer brands by recognising their most innovative consumer products. The program provides a notable opportunity for high-performing organisations which develop innovative consumer products to be acknowledged both nationally and internationally. The Australian Brand Awards are the national chapter and The World Brand Awards are the international chapter. The awards seek to recognise the world’s most innovative consumer brands through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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