Sanitarium UP&GO 500mL Bottles

Sanitarium Health and Wellbeing has been recognised as an ABA100 Winner for Product Innovation in The Australian Brand Awards 2017 for the research and development of Sanitarium UP&GO 500mL Bottles. The Australian Brand Award for Product Innovation [PIA] recognises innovative consumer products offering a point of difference from their competitors.

Sanitarium Health & Wellbeing has been in operation for over 100 years as a fast moving consumer goods company specialising in the manufacturing of food and beverage products. The company’s food and beverage business operates across Australia and in New Zealand, employing approximately 1,200 people.

UP&GO, Australia’s top selling liquid breakfast, is formulated to supplement a diet that may be low in energy or vitamins and minerals. Originally available in 250mL and 350mL beverage cartons (or ‘juice boxes’), UP&GO is now available in 500mL bottles, which offer greater convenience and portability for consumers wanting a larger serve size. The 500mL bottles contain “the protein, energy and fibre of 4 Weet‐Bix and a cup of milk” in every 500ml serve*. UP&GO bottles were launched in April 2016 into petrol and convenience nationwide and into grocery in November 2016. UP&GO is formulated to provide lasting energy, and protein and fibre for consumers who may otherwise be breakfast skippers or inclined to consume a less nutritious breakfast.

The direct benefits of UP&GO 500mL bottle is the nutrition it provides. It is high in protein, high in fibre, and contains 10 essential vitamins and minerals. The indirect benefits of the new 500mL bottles relate to the benefits that convenience and portability affords. The bottle’s convenience makes good on‐the‐go nutrition easier; the bottle’s portability makes good nutrition practical.

Research determined that not only did consumers want a larger serve size but they wanted greater convenience. The new UP&GO 500mL bottles offer a mutual benefit for the consumer and the product. Consumers appreciate the convenience of the bottle and, as indicated in the discussion of shelf life studies, their experience of the sensory properties of the product are enhanced by consumption from the bottle.

The UP&GO bottles are available in petrol and convenience nationwide and are now also being stocked in the front fridges at Woolworths, which makes it even more convenient for consumers to purchase the product.

Products can be tangible or intangible and can include but are not limited to manufactured goods, devices, equipment, services, programs and activities from any of the following main product types:

  • Electronics & Communications
  • Home & Garden
  • Beauty & Wellness
  • Fashion & Lifestyle
  • Food & Beverage
  • Sports & Fitness
  • Entertainment & Recreation
  • Travel & Leisure
  • Baby & Children’s products.

Entry is open to all domestic and international brands available in the Australian consumer marketplace.

Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.

Entries are assessed utilising a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards. The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

The Australian Brand Awards are the regional chapter of an integrated, hierarchical leadership program conducted on a national and international level. Eligible organisations from each region are invited to participate in the international chapter of the program at The World Brand Awards. Conducted annually and currently in its inaugural year, the awards has been established to honour the most innovative consumer brands by recognising their most innovative consumer products. The program provides a notable opportunity for high-performing organisations which develop innovative consumer products to be acknowledged both nationally and internationally. The Australian Brand Awards are the national chapter and The World Brand Awards are the international chapter. The awards seek to recognise the world’s most innovative consumer brands through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

Organisations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognised as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognised on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.

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