ANDREW WILLIAMS® Pleated Neckties

ANDREW WILLIAMS® Pleated Neckties has been recognised as an ABA100® Winner for New Product Innovation in The Australian Brand Awards 2018. The Australian Brand Award for New Product Innovation [NEW] recognises innovative consumer products recently launched to market offering a point of difference from their competitors.

“Recognition by The Australian Brand Awards of these designs for pleated neckties is a big step forward for the encouragement of innovation in the field of fashion.”


For hundreds of years, neckties have been made with various fabric types but with limited variations in the actual design of the necktie. An innovative new range of pleated ties are designed by ANDREW WILLIAMS® and manufactured in Australia with imported fabrics and threads, then exported around the world.

Andrew Williams studied fashion and clothing manufacturing at Melbourne Institute of Textiles (now RMIT University), specialising in pattern making. Andrew has been in the fashion industry for over 20 years and has always pushed the boundaries of design and creating unique designs by combining tradition with innovation.

The newly developed necktie uses pattern-making principles to incorporate pleats in the basic necktie pattern. The new pleated designs require a significantly different set of manufacturing processes than that required for normal necktie production. The manufacturing unit is equipped with industrial machines to cater for both domestic and international markets.

The traditional design of the necktie has been very plain, basic and unaltered for centuries. These distinctively luxurious products with their original, innovative and unique design, have opened a new market and new opportunities for the fashion industry. The exciting qualities of luxury and beauty are enhanced by the new design’s visually striking departure from centuries of ubiquitous sameness in the world of neckties. The variations to these designs make them appropriate for various occasions and age groups.

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