Castrol MAGNATEC BIO-SYNTHETIC
Castrol MAGNATEC BIO-SYNTHETIC has been recognised as an ABA100 Winner for ECO Innovation in The Australian Brand Awards 2018.
The Australian Brand Award for ECO Innovation recognises environmentally conscious products that provide innovative solutions for consumers.
“For nearly 120 years, Castrol has been at the forefront of pioneering technologies that benefit our customers. To have the Castrol MAGNATEC BIO-SYNTHETIC engine oil recognised in the category of ECO-INNOVATION helps inspire us to continue this pursuit of innovation.”
Castrol was founded in 1899. For over 100 years, it has been the world’s leading manufacturer, distributor and marketer of premium lubricating oils, greases and related services to automotive, industrial, marine, aviation, oil exploration and production customers across the world. With its headquarters situated in the UK, Castrol markets its products through 120 countries, serving over 500,000 customers and 200 million consumers around the globe. Since 2000, Castrol has been a part of the BP Group, offering both companies commercial, technological and scale advantages. The company employs over 7,500 people worldwide and supports over 15,000 sales personnel.
With 7 technology centres globally inventing the future of lubricants, Castrol develops and tests hundreds of new products every year. The company works closely with leading car makers for whom they supply a broad range of lubricants designed for specific operating conditions and environments. Many Castrol products are not only recommended by major manufacturers, but also co-engineered with them. Companies including Audi, Ford, MAN, Honda, JLR, Volvo, Seat, Skoda, Tata and Volkswagen rely on Castrol for protection of their ‘new to the world’ powertrains.
Underpinning Castrol’s continued development of its MAGNATEC range are growing environmental concerns about reducing greenhouse gas emissions and managing climate change issues. These concerns have resulted in increased regulation and challenges for car manufacturers who are looking for lubricants with increased durability and better emission system protection. Castrol MAGNATEC BIO-SYNTHETIC has been engineered to provide manufacturers with the lubricant that meets these demands and to meet all the latest industry standards.
Castrol MAGNATEC BIO-SYNTHETIC engine oil is an Australian first. It contains 25% plant oil offering motorists an opportunity to make a real difference to the environment without compromising the key consumer benefit of the Castrol MAGNATEC range of engine oils: 100% MAGNATEC protection for their engines with no compromise on quality.
For more information on Castrol Australia go to castrol.com.au
The Australian Brand Awards are an annual comprehensive awards program which recognises the most innovative consumer brands via a set of established award categories. The Australian Brand Awards are open to all domestic and international consumer products available in the Australian marketplace.
The Australian Brand Awards are the national chapter of an integrated innovation initiative conducted on a national and international level. The Australian Brand Award recipients will participate in the international chapter of the program at the World Brand Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.
The process culminates in the selection of the most innovative consumer products being recognised both nationally and internationally. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.
Entry is open to all domestic and international consumer products available in the Australian marketplace. Products can include but are not limited to goods, services, devices, equipment, programs and activities from any of the following main product types: Electronics & Communications, Home & Garden, Beauty & Wellness, Fashion & Lifestyle, Food & Beverage, Sports & Fitness, Entertainment & Recreation, Travel & Leisure, Baby & Children’s products.
Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.
The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.
The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Entrant organisations are required to demonstrate their achievements across the key areas of research and development, product innovation, user experience, product features and benefits.
The program provides a notable opportunity for high-performing companies that produce world-class consumer products to be acknowledged and celebrated for their achievements both nationally and internationally.
Conducted annually, the awards seek to recognise the world’s most innovative consumer brands and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.