EGO Power Plus 50cm Steel Deck Self-Propelled Mower
EGO Power Plus 50cm Steel Deck Self-Propelled Mower has been recognised as an ABA100 Winner for Product Innovation in The Australian Brand Awards 2018. The Australian Brand Award for Product Innovation [PIA] recognises innovative consumer products offering a point of difference from their competitors.
“All EGO products have been imagined and brought to life by a global organisation with a 25-year history of delivering professional quality and breakthrough technology, EGO has changed the very nature of lawn and garden equipment and the Australian Brand Awards help to recognise the innovative and exceptional quality of the EGO range.”
Chervon Trading Co was founded in 1993. It specialises in researching, developing, manufacturing, testing, sales and after-sale services for cordless power tools, outdoor power equipment and related product categories. Dedicated to being innovative, industry leaders in the marketplace, the company allocates significant resources and focus to product testing and research and development through a global network of engineers and development teams.
The EGO Power Plus 50cm Steel Deck Self-Propelled Mower is the industry’s first cordless steel deck rechargeable mower, with a high performance, variable speed rear wheel self propulsion system. This independent self propelled system pushes the unit easily up slopes and through thick grass, helping to reduce operator fatigue, and therefore making mowing quicker and easier especially for users who may no longer have the strength or energy to push or start a conventional mower.
For more information on the EGO Power Plus 50cm Steel Deck Self-Propelled Mower go to egopowerplus.com.au
The Australian Brand Awards are an annual comprehensive awards program which recognises the most innovative consumer brands via a set of established award categories. The Australian Brand Awards are open to all domestic and international consumer products available in the Australian marketplace.
The Australian Brand Awards are the national chapter of an integrated innovation initiative conducted on a national and international level. The Australian Brand Award recipients will participate in the international chapter of the program at the World Brand Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.
The process culminates in the selection of the most innovative consumer products being recognised both nationally and internationally. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.
Entry is open to all domestic and international consumer products available in the Australian marketplace. Products can include but are not limited to goods, services, devices, equipment, programs and activities from any of the following main product types: Electronics & Communications, Home & Garden, Beauty & Wellness, Fashion & Lifestyle, Food & Beverage, Sports & Fitness, Entertainment & Recreation, Travel & Leisure, Baby & Children’s products.
Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.
The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.
The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Entrant organisations are required to demonstrate their achievements across the key areas of research and development, product innovation, user experience, product features and benefits.
The program provides a notable opportunity for high-performing companies that produce world-class consumer products to be acknowledged and celebrated for their achievements both nationally and internationally.
Conducted annually, the awards seek to recognise the world’s most innovative consumer brands and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.