frank green is a Melbourne based, Australian brand that started with an honest approach to sustainability – reducing single-use waste by reimagining reusable cups and bottles. During his corporate career in mergers and acquisitions within the waste management sector, frank green founder Ben Young realised that recycling needs to used as a last resort, and that changes in behaviour before we create waste, should be prioritised.
With this is mind, research was conducted to understand why, with existing options available, reusable coffee cups and bottles were not being used in every instance. On the basis of these findings, Mr Young embarked upon four years of significant personal investment, research and development to produce the SmartCup and SmartBottle with the intention of meeting the consumer’s aesthetic and functional needs within the sustainability category.
The Next generation SmartCup with Visa payWave has revolutionised the reusable product category by fusing superior function and desirable aesthetic with Visa payWave technology. The SmartCup is renowned for its spill-proof, secure screw-down lid, optimal liquid flow, and beautiful form engineered to optimise hand fit and feel. It comes in a wide range of on-trend, regularly updated and customisable colour combinations to suit one’s own personalised style.
In addition, the innovation extends beyond its form and function as reusable cup to include payment capabilities via inbuilt SmartChip and companion app. The SmartCup is embedded with a SmartChip in its base that when activated will allow you to pay for anything (up to $50 value), anywhere that Visa payWave is accepted. The product works much the same as a payWave enabled credit card – by simply waving the bottom of the cup in front of the contactless terminal until it lights up.
The chip is activated via the frank green pay app which guides users through a simple set up to link their account to the chip. They can then choose how much money to load onto the cup (up to $200) and top up whenever needed, manually or automatically.
frank green’s purpose is and always has been to inspire and motivate people to live more sustainably by designing and producing aesthetically beautiful and superior performing lifestyle products that meet the highest quality and environmental standards. Their products are distributed in 36 countries globally with offices and warehousing in Melbourne, UK, USA and Asia employing over 40 people.
For more information on frank green go to frankgreen.com.au
The Australian Brand Awards are an annual comprehensive awards program which recognises the most innovative consumer brands via a set of established award categories. The Australian Brand Awards are open to all domestic and international consumer products available in the Australian marketplace.
The Australian Brand Awards are the national chapter of an integrated innovation initiative conducted on a national and international level. The Australian Brand Award recipients will participate in the international chapter of the program at the World Brand Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.
The process culminates in the selection of the most innovative consumer products being recognised both nationally and internationally. The award recipients are recognised as the elite of their industry earning a place amongst a distinguished group by having their achievements acknowledged and celebrated.
Entry is open to all domestic and international consumer products available in the Australian marketplace. Products can include but are not limited to goods, services, devices, equipment, programs and activities from any of the following main product types: Electronics & Communications, Home & Garden, Beauty & Wellness, Fashion & Lifestyle, Food & Beverage, Sports & Fitness, Entertainment & Recreation, Travel & Leisure, Baby & Children’s products.
Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.
The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.
The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Entrant organisations are required to demonstrate their achievements across the key areas of research and development, product innovation, user experience, product features and benefits.
The program provides a notable opportunity for high-performing companies that produce world-class consumer products to be acknowledged and celebrated for their achievements both nationally and internationally.
Conducted annually, the awards seek to recognise the world’s most innovative consumer brands and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.