Commonwealth Bank – My Property

Commonwealth Bank – My Property has been selected as an ABA100® Winner for New Product Innovation in The Australian Brand Awards 2019. The Australian Brand Award for New Product Innovation [NEW] recognises innovative consumer products recently launched to market offering a point of difference from their competitors.

Commonwealth Bank has a proud history of delivering innovative digital experiences that delight our customers. The company’s digital technology gives customers the flexibility to access, track and manage their money on a range of devices securely. From banking on the go using the CommBank app, to completing more complex tasks in NetBank or paying with wearable or digital wallet.

Commonwealth Bank has a broader focus on digital experiences, which includes home loan customers. This approach provides customers with little insight around some of the bigger questions like ‘how much equity do I have’, ‘how is my property performing’, ‘how much can I afford’ or ‘what options are available to me’. This approach also requires heavy reliance on Lenders and Brokers to fill the gap.

CommBank is redefining the way customers view, track and manage their home loan and property digitally. My Property provides customers with personalised property insights that dynamically change over time, allowing customers to track and manage their property portfolio, plan for the future and explore options available to them.

Key features of My Property include: personalised and dynamic equity position; calculation to help customers understand the value in their property portfolio; personalised property insights to track performance; access to checklists, tools and articles for every step of the property journey; property search capability, in partnership with Domain group; affordability calculators including borrowing power, repayment and upfront cost; direct access to a lender and ability to digitally book an appointment with your lender; ‘manage your loan’ section that helps customers digitally self-serve.

Share: The Australian Brand Awards

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