Nexba Kombucha has been selected as an ABA100 Winner for New Product Innovation in The Australian Brand Awards 2019. The Australian Brand Award for New Product Innovation [NEW] recognises innovative consumer products recently launched to market offering a point of difference from their competitors.
Nexba’s mission is to save lives by tackling diabetes, obesity and gut health. Nexba is revolutionising high sugar and/or artificial categories with Naturally Sugar Free alternatives through first-to-market innovation.
Founded by two young Australian, Troy Douglas and Drew Bilbe in 2010, Nexba has become Australia’s leading Naturally Sugar Free beverage brand. Nexba is sold in over 3000 outlets nationally and recently signed a major distribution deal with supermarket giant, Sainsbury’s, the UK’s 3rd largest retailer.
Nexba has developed a world-first, live bacterial ready-to-drink beverage that provides over 500 million viable and living bacteria (CFU) before consumption, with a 12-month shelf-life. Nexba’s Naturally Sugar Free (no sugar, nothing artificial) Kombucha is the first of its kind, using a globally-patented strain of probiotic – Bacillus coagulans.
This probiotic strain actually survives the journey to your gut where it can make a positive health difference unlike other strains of probiotic commonly found on the market. These common strains are destroyed by the stomach’s acidic conditions before reaching the gut and can’t populate the gut effectively. Bacillus coagulans have been scientifically proven to survive the process and populate the colon at a 30% higher rate than other probiotics.
This is the first Kombucha to be able to be stored at room temperature and maintain its probiotic level. Nexba brews its Kombucha for 40 days to ensure that all the sugar has been consumed during fermentation. The average brewing time is 7-30 days.The by-product of this process is the production of a range of beneficial organic acids, vitamins as well as probiotic microorganisms which all play a part in maintaining gut health.
The Nexba Kombucha range is available in Elderflower & Lemon, Cinnamon & Lime and Mixed Berry flavours. The taste formula was created using the same award-winning proprietary Naturally Sugar Free blend.
The Australian Brand Awards are an annual comprehensive awards program which recognises the most innovative consumer brands via a set of established award categories. The Australian Brand Awards are open to all domestic and international consumer products available in the Australian marketplace.
The Australian Brand Awards are the national chapter of an integrated innovation initiative conducted on a national and international level. The Australian Brand Award recipients will participate in the international chapter of the program at the World Brand Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.
Entry is open to all domestic and international consumer products available in the Australian marketplace. Products can include but are not limited to goods, services, devices, equipment, programs and activities from any of the following main product types: Electronics & Communications, Home & Garden, Beauty & Wellness, Fashion & Lifestyle, Food & Beverage, Sports & Fitness, Entertainment & Recreation, Travel & Leisure, Baby & Children’s products.
Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.
The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.
The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.
Entrant organisations are required to demonstrate their achievements across the key areas of research and development, product innovation, user experience, product features and benefits.
The program provides a notable opportunity for high-performing companies that produce world-class consumer products to be acknowledged and celebrated for their achievements both nationally and internationally.
Conducted annually, the awards seek to recognise the world’s most innovative consumer brands and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.