Rufus & Coco Posh Pee Pads

Rufus & Coco Posh Pee Pads has been selected as an ABA100® Winner for Product Excellence in The Australian Brand Awards 2019. The Australian Brand Award for Product Excellence [PXA] recognises consumer products of exceptional quality offering a point of difference from their competitors.

We’re happy as a flea in a doghouse to receive an ABA100 award for our Posh Pee Pads. Pet owners have been asking us for years to develop an indoor toileting pad for pooches that looked great (not like a hospital pad or nappy!) but also solved the ongoing niggles of odour and leaking liquid. We’re so proud to say our Posh Pee Pads offer the ultimate pawformance, making life a little easier for pet parents.

Anneke van den Broek, CEO, Rufus & Coco

Rufus & Coco provides well-bred pet care to ensure that pets around the world look good and feel great. Providing innovative and inspired solutions for pet and pet parents from hamster to horse, the health and beauty range includes vitamins, grooming and cleaning products, fashion and home accessories and award-winning cat litter.

Created by animal lover and marketing guru Anneke van den Broek in 2008, the Rufus & Coco brand quickly built trust and became a brand that pet parents turn to for simple, effective pet care solutions. The range is now stocked in nine countries, including Australia, Canada, USA, Singapore, Malaysia, Hong Kong, China, South Korea and Taiwan. In 2018, the brand celebrated its tenth birthday by launching its grooming range into 1,459 PetSmart stores across North America.

The Rufus & Coco range has grown into new categories over time driven by consumer needs and market opportunities. Recognising a need for innovation and ‘best of breed’ products in this category, the team spent several years developing indoor toileting products for dogs and in 2018 finally launched the Rufus & Coco Posh Pee Pads into the market.

The pads are designed to meet every need for indoor or elderly pets and their parents, and are set to become a daily consumable for many pet owners. The pads have a stylish design, are super absorbent, and contain an attractant to encourage toileting.

Rufus & Coco products are available locally from Coles, Woolworths and IGA supermarkets, select pet stores and online at

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