Tri Nature – Alpha Plus Laundry Powder

Tri Nature – Alpha Plus Laundry Powder has been selected as an ABA100 Winner for Eco Innovation in The Australian Brand Awards 2019. The Australian Brand Award for Eco Innovation [ECO] recognises environmentally conscious products that provide innovative solutions for consumers.

In 1989, the Tri Nature organization was formed to bring to the marketplace natural solutions for industrial, household, and personal cleaning care. Located at Kooragang, NSW, Tri Nature manufactures the range on-site. Tri Nature currently carries a vast product range in excess of 200 outstanding products for all aspects of home and family care, particularly in the categories of cleaning, laundry, kitchen care, car care, body care, skin care, hair care, baby & child care, and aromatherapy. Tri Nature’s laundry products were developed to provide high performance products for household laundry that also achieved significant safety and environmental advantages.

The Alpha Plus Laundry Powder is an ultra-concentrated laundry powder that provides exceptional economy and performance to the user. It is boosted with plant derived actives to achieve a superior level of stain removal. Tri Nature’s laundry powder is suitable for use in both front & top loading machines.

Tri Nature believes that the phosphate replacement expertise developed for this range is world best technology. This, combined with the absence of toxic caustic or chlorine compounds, creates less load on our effluent systems and waterways. The other compelling drive toward this technology is the growing scarcity of the phosphate mineral.

Many household injuries, especially those regarding children are caused by contact with highly corrosive household chemicals. All Tri Nature products display a substantially lower alkalinity and toxicity level and hence a substantially lower risk of poisoning or chemical burning.

The Australian Brand Awards are an annual comprehensive awards program which recognises the most innovative consumer brands via a set of established award categories. The Australian Brand Awards are open to all domestic and international consumer products available in the Australian marketplace.

The Australian Brand Awards are the national chapter of an integrated innovation initiative conducted on a national and international level. The Australian Brand Award recipients will participate in the international chapter of the program at the World Brand Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

Entry is open to all domestic and international consumer products available in the Australian marketplace. Products can include but are not limited to goods, services, devices, equipment, programs and activities from any of the following main product types: Electronics & Communications, Home & Garden, Beauty & Wellness, Fashion & Lifestyle, Food & Beverage, Sports & Fitness, Entertainment & Recreation, Travel & Leisure, Baby & Children’s products.

Products must be commercially available on the Australian market and comply with all applicable Australian standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.

The World Business Awards Framework (WBA Framework) is utilised as a structured model of assessment that enables the participating organisations to be benchmarked against world class performance standards.

The Framework consists of specialised assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

Entrant organisations are required to demonstrate their achievements across the key areas of research and development, product innovation, user experience, product features and benefits.

The program provides a notable opportunity for high-performing companies that produce world-class consumer products to be acknowledged and celebrated for their achievements both nationally and internationally.

Conducted annually, the awards seek to recognise the world’s most innovative consumer brands and to review their business performance through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige.

This year marks the 30th anniversary of Tri Nature as a pioneer in the manufacturing of environmentally friendly cleaning and personal care products. To receive an honour like this on our 30th birthday reminds us why we continue our dedication to the environment each day. We have developed world-leading sustainable technologies which removes harsh aggressive chemicals and unnecessary fillers from everyday household products, making them a safer and healthier choice for Australian families and the planet. We will continue to raise the bar for the rest of the market to strive for and ensure we are leaving a better world for future generations.

Leah Fernance, Marketing Manager, Tri Nature