Buckaroo Bespoke Bag (BB1)
Buckaroo Bespoke Bag (BB1) has been selected as an ABA100® Winner for Product Innovation in The Australian Brand Awards 2022. The Australian Brand Award for Product Innovation [PIA] recognises innovative products that offer a point of difference from their competitors.
“Buckaroo Leatherworks are honoured to be recognised as an Australian Business Award winner in the field of product innovation. Our small Australian design and manufacturing team takes great pride in the products they produce. To be recognised is a reward for the months of testing, prototyping and manufacturing it took to get the “BB1” to market. The BB1 is truly a collective effort, with the product passing through dozens of hands before reaching the end consumer. Our focus at Buckaroo over the next 5 years is to continue to bring innovative solutions that drive work efficiencies in the trades industry.”
The Australian building and construction industry has seen significant growth in the past ten years. This has placed considerable pressure on the output demanded by those employed in the industry. There is a necessity to achieve efficiencies in production and minimise lost time to meet demand and maintain profitability.
The following document introduces the latest product to the Buckaroo bag range. The bag is targeted at the construction and trade industry and assists in alleviating the challenges experienced by those employed in the industry.
Through design methodology, analysis of the target market, and continuous feedback, Buckaroo identified gaps with current tool bag capabilities and addressed the significant challenges experienced by the target.
The creation of the Buckaroo Bespoke Bag occurred over the course of a year. The needs of the market informed its design, and its introduction to the market was met with enthusiasm. Given the success, Buckaroo will continue to utilise this approach and build solutions that meet the needs of a stagnant market in need of innovation.
For information about the Buckaroo Bespoke Bag (BB1) visit buckaroobelts.com