H2coco – H2juice
H2coco – H2juice has been selected as an ABA100® Winner for New Product Innovation in The Australian Brand Awards 2022. The Australian Brand Award for New Product Innovation [NEW] recognises innovative new products that offer a point of difference from their competitors.
Fruit juices are a staple in many Australian households and we saw a growing demand for ‘better for you’ alternatives within the long-life juice category, particularly as consumers become more health conscious.
Our mission is to empower people’s lives to make every day healthier. Staying true to our values, we launched H2jUICE – a specialty range of 100% natural, not-from-concentrate, long-life juices with no added sugar, preservatives, artificial colours or flavours.
Not only is H2jUICE the only not-from-concentrate offering within the long-life juice category in Australia, it is also the first and only 100% plastic- and carbon-neutral juice range, providing consumers a juice that is better for them and for the environment, too.
Australians have become increasingly aware of the benefits of living a healthier lifestyle and the importance of making healthy product choices. Fruit juices are a staple in many Australian households, yet in recent years, the long-life juice category had experienced decline as awareness of high sugar content due to added sugars and other unnatural ingredients increased.
In light of the sustainability movement, H2coco understands that consumers are not only seeking healthier alternatives for themselves, but also for the environment. Australians are looking for ways in which they can reduce their contribution to the waste epidemic and packaging is becoming a key driver in influencing consumers’ purchase decisions.
H2coco developed a 100% natural long-life juice range that is shelf-stable and contains no concentrate, no added sugar, no artificial flavours, preservatives or additives. Not only is H2jUICE the only not-from-concentrate offering within the long-life juice category in Australia, it is also the only 100% plastic- and carbon-neutral range in this segment. H2jUICE is a 100% natural range of not-from-concentrate, long-life fruit juices offering a unique flavour range and no added sugar. H2jUICE is vegan-friendly and is the only sustainable offering within the long-life juice category in Australia.
For information about H2coco visit h2coconut.com
