Australians have become increasingly aware of the benefits of living a healthier lifestyle and the importance of making healthy product choices. Fruit juices are a staple in many Australian households, yet in recent years, the long-life juice category had experienced decline as awareness of high sugar content due to added sugars and other unnatural ingredients increased.

In light of the sustainability movement, H2coco understands that consumers are not only seeking healthier alternatives for themselves, but also for the environment. Australians are looking for ways in which they can reduce their contribution to the waste epidemic and packaging is becoming a key driver in influencing consumers’ purchase decisions.

H2coco developed a 100% natural long-life juice range that is shelf-stable and contains no concentrate, no added sugar, no artificial flavours, preservatives or additives. Not only is H2jUICE the only not-from-concentrate offering within the long-life juice category in Australia, it is also the only 100% plastic- and carbon-neutral range in this segment. H2jUICE is a 100% natural range of not-from-concentrate, long-life fruit juices offering a unique flavour range and no added sugar. H2jUICE is vegan-friendly and is the only sustainable offering within the long-life juice category in Australia.

For information about H2coco visit h2coconut.com