Fiddes Australia is the Australian and New Zealand distributor of Fiddes Hard Wax Oil. They’ve been an established presence in the timber finishing space since 2015, supplying the DIY market and industry professionals with high-quality, sustainable wood finishing products.

The construction and home improvement industries are undergoing a paradigm shift. The demand for eco-friendly and sustainable products is rising as environmental consciousness becomes a critical factor in consumer decisions. There is a global push for materials that comply with stringent safety regulations and contribute to a greener planet without consumers needing to sacrifice ease of use or blow their budget.

Fiddes Australia offers an economical solution that stands at the intersection of eco-responsibility, safety, and quality with a product that is versatile in application, suitable for the diverse Australian climate and timber types, and delivers on the promise of durability, unmatched coverage and ease of use. Addressing both the environmental and application concerns associated with traditional polyurethanes.

In partnership with Fiddes UK, Fiddes Australia has strategically filled a market void by developing Hard Wax Oil, a product formulated to meet the increasing demand for eco-friendly wood finishes. The business case for Hard Wax Oil is anchored in its market-leading formulas and advanced safety and quality standards that ensure suitability for a range of applications, including children’s toys and food-contact surfaces.

Faced with the challenge of differentiating their product in a market dominated by established brands and conventional finishing products, Fiddes has focused on innovative solutions that resonate with modern customers’ preferences for quality, convenience, and sustainable practices while ensuring adherence to strict regulatory standards for safety. This dedication to innovation results in a premium, versatile finish that stands up to the demand of heavy use and is simple to apply and maintain. Hard Wax Oil has become a go-to solution for flooring contractors, furniture makers, renovators, and DIYers, offering an efficient, environmentally responsible, cost-effective alternative to traditional finishes.

Fiddes Australia’s results speak for themselves with solid growth in both B2B and B2C sales, diversification of product offerings, and expansion into new markets while maintaining the ethos of quality and sustainability that appeals to both eco-conscious consumers and professionals.

Fiddes Australia’s commitment to quality, versatility, and the environment, paired with its customer-centric approach, has positioned it as a unique leader in the market, with the potential for further growth and innovation in the industry.

For information about Fiddes Australia, visit fiddesaustralia.com