Haymes Paint
Haymes Paint Ultra Premium Trimplus has been selected as an ABA100® Winner for New Product Innovation in The Australian Brand Awards 2024. The Australian Brand Award for New Product Innovation [NEW] recognises innovative new products that offer a point of difference from their competitors.
“While water based trim paint products have been on the market for a number of years, they have never been seen as a match for the traditional solvent based trim enamel paints. That is where Ultra Premium Trimplus is a game changer for the paint industry. Its unique formulation offers the best of both solvent and water based paint technologies. Trimplus provides the durability, superb application, and finish of traditional solvent based trim enamels with the benefits of a water based formula including faster recoat time, ease of water wash-up, and low odour.”
Haymes Paint is the largest Australian paint brand that is Australian made and owned. Established in 1935, the family-owned business, now led by the third generation, has established itself as a pivotal player in the paint and coatings industry, catering to both professional and DIY markets across the country. Offering interior and exterior paint, speciality finishes, woodcare, concrete and paving coatings, render and texture, and protective and industrial coatings Haymes Paint is dedicated to delivering exceptional paint products that lead the market in quality and innovation.
Haymes Paint’s flagship product,the revolutionary Ultra Premium Trimplus, is a game changer for the paint industry. Uniquely formulated to offer the best of both oil and water-based paint technologies, Trimplus is an ultra-premium oil-modified acrylic trim paint that provides the durability, application, and finish of traditional oil-based trim enamels with the benefits of a water-based formula. This includes a faster recoat time, ease of water wash-up, and low odour. Designed for use on trims, doors, window frames, furniture, built-in robes and cupboards, Trimplus ensures a tough, durable, and ultra-smooth finish, setting new standards for excellence in paint finishes.
Available in high-gloss and semi-gloss finishes across eight SKUs, Trimplus serves a wide range of painting needs, from small touch-ups to extensive renovations. With prices starting at $69.95 and availability in Haymes Paint Shops, online, and through independent retailers across Australia, Trimplus is accessible for both professional and DIY projects.
The product’s development guided the need for a healthier, eco-friendly alternative to solvent-based enamels. Through rigorous R&D, Haymes Paint created a hybrid enamel that combines the best of both worlds: the performance of solvent-based paints and the safety of water-based formulations. Trimplus stands out for its quick recoat time, superior coverage, and non-yellowing, aligning with the needs of professional painters and DIY enthusiasts alike.
Adhering to all mandatory Australian standards and industry regulations, Ultra Premium Trimplus exemplifies its dedication to delivering products that ensure safety, reliability and environmental responsibility. This product represents Haymes Paint’s ongoing mission to innovate within the paint industry, providing consumers with sustainable, high-quality painting solutions.
For information about Haymes Paint, visit haymespaint.com.au