Shamir Autograph Intelligence

Shamir Autograph Intelligence has been selected as an ABA100® Winner for Product Innovation in The Australian Brand Awards 2024. The Australian Brand Award for Product Innovation [PIA] recognises innovative products that offer a point of difference from their competitors.

Established in 1972 to manufacture bifocal lenses, Shamir Optical Industry is a leading producer of advanced single-vision and progressive lenses for optical frames. After over five decades of working with optical practitioners, Shamir has successfully solidified its global market position as a truly cutting-edge innovator with the highest quality assurance standards in 26 countries.

Shamir believe everyone deserves perfect vision. This belief is reflected in their unparalleled lens technologies, products, and continued research and development. An intelligent, learning, and continuously improving lens design, Autograph Intelligence™ is committed to staying at the forefront of the progressive lens design field and Shamir is dedicated to the promise of constant progress. Released in 2018, Autograph Intelligence™ was based on Big Data collected through large-scale market research. This leads to the establishment of visual needs by age profiles, which form the basis of the lens design.

More recently, broad market research was conducted for Shamir by a third-party company, encompassing 6,000 people from 6 countries. Three years after first introducing Autograph Intelligence™, Shamir launched an updated version of the design based on this research that provided a new, up-to-date understanding of patient behaviours and needs.  Autograph Intelligence™ includes 12 different and unique design concepts, allowing it to meet the needs of every patient’s Visual Age™, that is, the physiological age of the eye.

A patient may be of a younger chronological age, but their eyes may need extra support for close and intermediate tasks. Shamir Autograph Intelligence™ is the first progressive lens of its kind to take this into account, providing a better visual solution to a broader range of patients in one product. Moreover, given future lifestyle changes, the technologies and concepts that formulate the Autograph Intelligence™ design allow for the continuous evolution of the lens as the patient’s needs change.

Shamir is also conscious of the impact its products and solutions have on the environment and clients. It’s important that Shamir is able to make advances and improvements in optical products and manufacturing practices to ensure it provides its customers with solutions not just at a personal but a global level.

Defined by industry-leading technology, Shamir constantly seeks to strengthen its range and offer their clients and patients the most advanced optical solutions.

For information about Shamir Autograph Intelligence™ click here

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