SSS Strawberries, the second-largest strawberry grower in Australia, has revolutionised the industry by introducing a state-of-the-art freeze-drying facility and freeze-dried product line, Gina’s Table. Gina’s Table addresses the large volume of food waste created by supermarket standards for strawberries’ size, shape and colour while producing nutrient-rich, preservative-free, freeze-dried fruits. Such agricultural food waste is a significant concern worldwide. In Australia alone, they create 7.6bn tonnes of food waste annually at an estimated economic cost of $36.6bn. Located in regional Queensland, this family-run business pivoted from traditional strawberry farming to innovative food processing, recognising a gap in the Australian market for locally produced freeze-dried foods.

The SSS Strawberries facility offers a capacity for freeze-drying up to 5,000 tonnes of fruit annually, converting surplus produce into high-value, shelf-stable products. By retaining almost all vitamins, minerals, and antioxidants, freeze-drying under Gina’s Table preserves fruits’ taste and nutritional content, providing a healthy alternative to the traditional snacks on supermarket shelves. This technology is the first of its scale in Australia, reflecting a significant advancement in the local food industry.

The innovative freeze-drying technology that extends shelf life while maintaining the fruits’ nutrients and flavours is at the heart of Gina’s Table’s success. Their product lines, including the popular Happles—freeze-dried apples with a proprietary strawberry powder—whole freeze-dried fruits, chocolate-dipped freeze-dried fruits, and pure fruit powders, cater to a health and eco-conscious consumer market. The packaging, with its brightly designed vacuum-sealed foil bags, maintains product freshness while showcasing the vibrant colours of the freeze-dried fruit.

Gina’s Table is available through various channels like Woolworths, Amazon, independent stores, and direct-to-consumer sales, with plans to expand and tap into international markets. SSS Strawberries operates under stringent food safety standards such as HACCP and GMP and maintains certifications like FBPFSY1001 and FBPFSY2001. Their engagement with customers and B2B partners takes a multifaceted approach, with online and factory direct sales and dedicated support and resources for distributors

The benefits for the consumer are many. Health-conscious customers can enjoy a nutritious and delicious snack without preservatives or artificial flavours. The products offer the convenience of a long shelf life and easy portability. Additionally, the sustainability aspect resonates with environmentally aware consumers, who can take pride in supporting a brand that actively contributes to reducing food waste and promoting sustainable practices.

For primary producers, Gina’s Table offers more than just a solution to food waste. It presents a valuable opportunity: a way to transform fruits that do not meet supermarket standards into profitable, marketable and healthy goods. The partnership with Gina’s Table means producers can benefit from innovative product offerings and tap into new markets, expanding their business horizons. This is an exciting prospect for primary producers, opening up new avenues for growth and success.

With its forward-thinking freeze-drying facility, Gina’s Table has not only redefined the concept of value-added produce in Australia but also made a significant impact on the environment. By transforming rejected fruits into desirable and profitable products, Gina’s Table is actively contributing to the reduction of food waste. These innovations align with the growing global consciousness towards responsible consumption, making their products not just a healthier choice but a statement in favour of a more sustainable future.

For information about SSS Strawberries, visit sss-strawberries.com.au