Prime100

Prime100 – SPD Slow Cooked has been selected as an ABA100® Winner for New Product Innovation in The Australian Brand Awards 2024. The Australian Brand Award for New Product Innovation [NEW] recognises innovative new products that offer a point of difference from their competitors.

Winning the ABA100® for New Product Innovation is a proud moment for Prime100. As the first in Australia to bring pet food to market in Tetra Packs, we’re excited to offer a solution that combines freshness, convenience, and complete, balanced nutrition for dogs.
Simon Jordan - Global Marketing Director, Prime100

Prime100 is a leader in the pet food industry, born out of a deep concern for the wellbeing of beloved pets worldwide. Recognising the prevalence of allergies and sensitivities sometimes caused by traditional pet foods, Prime100 embarked on a mission to revolutionise pet nutrition, making it accessible, effective, and tailored to the individual needs of pets, through innovative, scientifically-backed nutrition solutions.

At the heart of Prime100’s innovation lies the SPD™ Slow Cooked range. Prime100 has created the Single Protein Diets (SPD™) range, which, unlike many other brands- includes just a single source of protein that can assist dogs with food sensitivities. Launched in September 2023, this range has swiftly gained acclaim for its unparalleled quality and efficacy in addressing pet health concerns.

Each meal in the SPD™ Slow Cooked range offers a single source of protein, eliminating common allergens and irritants, and is gently blended to ensure the protein, fats, and amino acids are balanced.

The purposeful additional raw ingredients and a flavourful broth are simmered low and slow, a hallmark of the SPD™ range. This retains moisture from raw ingredients to preserve essential nutrients and flavours, resulting in meals that are not only delicious but also retain their nutritional integrity.

This approach, coupled with Prime100’s dedication to sourcing human-grade ingredients, ensures not only nutritional balance but also palatability and digestibility.

Packaged in innovative Tetra Recart® containers, these meals maintain freshness and flavour without needing preservatives, emulating home-cooked pet food that can be easily stored in the pantry before opening. Additionally, the Tetra box eliminates the issue of smelly refrigeration and lack of resealability, as seen with other pet food products, and has up to six times less impact on the environment than a can. Prime100’s SDP range coupled with Tetra Recart® containers, are setting a new standard for sustainability and convenience in the pet food industry. 

Prime100’s commitment to excellence extends beyond product innovation to regulatory compliance and customer support. With certifications from industry bodies and a responsive customer service team, Prime100 ensures peace of mind for pet owners, knowing they are providing the best for their furry companions.

The transformative impact of Prime100’s SPD™ Slow Cooked range is evident in the feedback from satisfied customers. Pets experience improved health, energy, and vitality, while owners enjoy the ease and confidence of nourishing their pets with premium, purpose-driven nutrition.

Prime100’s SPD™ Slow Cooked range represents a paradigm shift in pet nutrition, offering a holistic solution to common pet health concerns. With its innovative approach, unwavering quality, and dedication to customer satisfaction, Prime100 is poised to continue leading the way in shaping a healthier, happier future for pets worldwide.

For information about Prime 100, visit prime100.com.au

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