Shamir Glacier Expression
Shamir Glacier Expression has been selected as an ABA100® Winner for Lifestyle Innovation in The Australian Brand Awards 2024. The Australian Brand Award for Lifestyle Innovation [LFS] recognises innovative lifestyle products that offer a point of difference from their competitors.
Established in 1972 to manufacture bifocal lenses, Shamir Optical Industry has become a leading producer of advanced single-vision and progressive lenses for optical frames. After over five decades of working with optical practitioners, Shamir has successfully solidified its global market position as a truly cutting-edge innovator with the highest quality assurance standards in 26 countries. Defined by its industry-leading technology, Shamir is constantly looking to strengthen its range and offer the most advanced optical solutions to our clients and their patients.
Shamir Glacier Expression™ is an innovative, multi-layer, anti-reflective (AR) lens coating. It was developed using Shamir’s new LayerCalc Technology™, which enables the coating layers to selectively choose which wavelengths of light reach the eyes.
In developing Shamir Glacier Expression™, the Shamir research team focused on the various light wavelengths that the eyes are most sensitive to and that most affect vision. They also considered visual comfort, aesthetics, and many other factors. The result is a coating that exhibits outstanding anti-reflective performance and clarity.
Extensive international research, including eyeglass wearers and eye care professionals, and their introduction of Signal-to-Noise Ratio (SNR) analysis to the world of ophthalmics revealed the coating’s superior performance: It significantly reduces reflection and ghost images, increases contrast sensitivity, and improves SNR, resulting in quicker reaction times.
Accompanying these performance results were additional benefits, including enhanced nighttime driving safety with increased confidence, reduced eyestrain, and greater visual comfort. Ratings by viewers indicated that wearers of Glacier Expression™ are seen as friendlier and more trustworthy. Comprehensive research on the new product’s performance resulted in responses from those wearing Shamir Glacier Expression™ indicating that they look better, see better, feel better, and even connect better with their surroundings.
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