Established in 1972 to manufacture bifocal lenses, Shamir Optical Industry has become a leading producer of advanced single vision and progressive lenses for optical frames. After over five decades of working with optical practitioners, Shamir has successfully solidified its global market position as a truly cutting-edge innovator with the highest quality assurance standards in 26 countries. Defined by their industry-leading technology, Shamir constantly seeks to strengthen its range and offer their clients and patients the most advanced optical solutions.

Driving is a complex act with unique visual demands and challenges. It involves a significantly different visual experience from other regular daily tasks. The special challenges of driving are due to various issues such as constant changes in illumination and reflection from several different sources (ambient light, display screen, etc.), the frequent need to move the visual focus from the road to the dashboard or mirrors, the need for a wide and clear visual field at the specific distances characterising the driving scene, significant differences between daytime and nighttime driving, and so on.

When experienced drivers were asked about their visual challenges while driving, it was precisely those challenges that they mentioned, and it is those challenges that the new Shamir lens addresses to decrease difficulties as well as those created by glare to increase visual acuity and contrast, to increase response time, to improve colour perception and more, thereby increasing safety for both drivers and their surroundings. Clearly, there is a need for a lens with a driving-oriented optical design, along with specialised materials and coatings designed to meet the needs of drivers under varying driving conditions. Taking on this challenge, Shamir has developed Shamir Driver Intelligence™. Its lens design is unique, and the most effective materials and coatings have been used to meet the visual demands of driving.

The benefits of Shamir Driver Intelligence™ were demonstrated in a clinicaltrial yielding positivefeedback for various aspectsof the driving experience with a satisfaction rating of over 90%. Shamir Driver Intelligence™ is therefore expected to generate a high level of performance satisfaction in terms of improving the visual experience among drivers wearing it, compared with wearing standard general purpose eyeglass lenses.

Shamir Driver Intelligence™ consists of two pairs of driving-dedicated, premium lenses – Sun for daylight driving and Moon for low-light and nighttime conditions.

Shamir Driver Intelligence™ integrates our proven lens technology and design methodology with extensive insights from BTW Alpine F1® Team pro drivers. These groundbreaking lenses help to deliver the clearest and sharpest vision, with enhanced colour contrast, boosting performance on the road and enabling a confident and safe driving experience.

For information about Shamir Driver Intelligence™ click here