Seeley International is Australia’s largest and most awarded heating and cooling manufacturer with over 80 years of innovation. Operating in the home and commercial climate control industry, Seeley International is committed to delivering world-leading, energy-efficient products designed and built in Australia for Australian conditions. To address Australians’ need for affordable, low-disruption pathways to electrification, in March 2024, Seeley International launched the Braemar Dominator Series, a game-changing breakthrough in home comfort.

The Braemar Dominator Series is the first all-electric, single-phase, ducted reverse-cycle system purpose-built as a direct replacement for ducted gas heaters. It connects directly to existing ducts and vents, allowing installation to be completed in as little as 6 hours. This simple “swap-out” design removes the usual cost and disruption of major upgrades, making electrification accessible for families across Australia. By leveraging existing ductwork and ceiling vents, the Braemar Dominator Series offers a cost-effective, minimally disruptive upgrade path, making advanced electric climate control accessible to Australian homeowners.

Powerful and efficient, the Braemar Dominator Series delivers up to 21kW of heating capacity, keeping even large homes comfortable through harsh winters and hot summers. Innovative zoning technology lets homeowners control rooms individually, cutting waste and reducing running costs by up to 30%. The slim outdoor unit and flexible installation options ensure it fits seamlessly into a wide variety of home layouts.

Sustainability is at the heart of the system. By using R32 refrigerant, the Braemar Dominator Series lowers global warming potential by 68% compared to older gases while also requiring less to operate. Combined with advanced inverter technology, the Dominator reduces household energy use and carbon emissions, helping families save money while accelerating Australia’s clean energy future.

Backed by Seeley International’s NATA-accredited testing and a comprehensive five-year warranty, the Braemar Dominator Series sets a new benchmark in home comfort. It is a proudly Australian innovation that makes the transition to all-electric living simple, affordable and sustainable.

For more information about Seeley International, visit seeleyinternational.com.